This is a email marketing concept for a fictional e-commerce site. It's based on both current digital and style trends. It's designed to showcase content in a straight forward manner, whilst being easy to navigate.
I wanted to make it a light and easy read whilst being visually impactful for the user. The clean and crisp aesthetic allows focus to be on the products showcased.
I chose to present it in a editorial manner as this style is clean and clear, which helps make the products stand out. Overall my main focus was to make it visually pleasing with the information being a light and digestible read.